YouTube as the site of the most visited and accessible to Internet users. This social networking site based video made by Google, YouTube, nowmanaged to get 4 billionvideo views perday. This figure showsan increase of 25 percent over the last eight months. May 2010 reached twobillion YouTube views a day. And recent data released on YouTubein May 2011 when the company was celebrating the sixthbirthday, then, getthree mylar YouTubeviews per dayand up 50 percent over the last 12 months.
With this improvement, social media hasbecome a new mediumfor them to enjoy videos, movies, andother visual information. Not merely consume, but they alsocan create anddisseminate information in real time. YouTube canbe used as a marketingtool that brings the concept of New Wave Marketing, the low budget high impact. From figure 4 billioninto insight thatsocial media-based marketing in thisvideo is very effective.